Logo Design Love

He offers a free to download chapter of his book, that illustrates perfectly a graphic design process that endorses the wonderful process of design, from Pencil to PDF. A recommended read and investment for all design students.


I’m going to buy a handful of copies and every time I start a new identity design I will supply the client with this book as a cornerstone of education and communication on the topic. If you like the idea of having a smoother client-designer relationship, you’d be smart to do the same.

Christopher W. Taylor, Amazon.com

A great read for both designers and clients, as it shares valuable insights and discusses the importance of brand identity all the way down to the process from start to finish.

Brian Hoff, The Design Cubicle

A very useful resource for designers who want to specialize in logo design.

Fabio Sasso, Abduzeedo

A must-read for anyone who wants to make their living in the graphic design industry, especially those who want to specialize in the fiercely competitive logo design niche.

Steve Douglas, The Logo Factory

From Pencil to PDF: sub-headings

  • Mind-mapping
  • The fundamental necessity of the sketchpad
  • The Tenth Commandment
  • Pinning the map
  • Internationally recognized
  • No set time
  • Dress for success
  • Black and white before color
  • Where Photoshop comes into play
  • The pen is mightier than the mouse

Read more comments and contributions on David Airey’s website

Download the free PDF from David Aireys site by clicking on the link below

To read more about the process of mind mapping in design see another super blog article HERE

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