Focus - French Graphic Design

Even in France itself, graphic design’s profile burns less brightly than the other arts, though its influence on its country’s wider visual culture is by no means insignificant; a high creative output generated by both established and emerging designers and ateliers. France seems to hold firm against the seductive Esperanto of globalised design more successfully than other nations, retaining it’s own particular elán—a good reason for us to glance over its national resumé…

L’Histoire du Vingtième Siècle—“Twentieth Century History” for those who don’t speak French.

Bazooka

Throughout the twentieth century, proponents of core themes that came to define France, like liberty and protest, used design to communicate and disseminate their messages. The Agitprop posters of Atelier Populåire are well known, though other notables among these révolutionaires were groups like Bazooka and Grapus. Bazooka were a mixed-sex collective with an alternative take on punk graphic design. Coming together in art school in Rouen in 1974, Bazooka’s members were exposed to ideas from across the graphic design / art intersection, notably Dadaism and neo-Dadaism. They learnt to print their own material and published a number of radical zines. Sexy and confrontational, they would doubtless be worth further investigation.

Grapus

It is through no fault of their own that the graphic design of artists like Jean Carlu (left) and A.M. Cassandre (right) now appear clichéd—their style has been borrowed to death, their posters proliferated, reproduced and collected on a grand scale.

Havas City

Grapheine

Proving French studios can produce clean, globalised-looking graphic design with the best of 'em, design studio Graphéine produced an impactful and fun visual identity for 2010’s Festival de Marne. Echoes of anime are apparent in the execution of the illustrations. A dilution of Gallic flair, or positive move toward a world-wide graphical aesthetic? You decide!

Toffe

Not much known outside of French design circles, Toffe (a nom de plume—his real name is Christoph Jacquet) is an important and original graphic designer, with a certain following in Paris, where he was born and still resides. His work “bristles with contradictions” says Rick Poyner, combining ugly default computer settings with intricate fleurons and flourishes in jarring graphical juxtapositions.

M/M

M/M, graphical stars in France, combine design, art and format with dazzling originality and a kind of innocent sense of experimentation. Their posters, typefaces and alphabets have had their fair share of coverage, so it’s worth demonstrating how creative the designers there can be when working on installations, models and set design. Nothing seems beyond the pale for M/M—they have even turned their hand to fragrance concoction. In an industry often at risk of taking itself too seriously, M/M remind us that design can work best when it retains a sense of wit and spontaneity.

Ready to Kickstart Your Design Career?

See all courses

Find us on the Gram

Follow our design inspiration curation (that rhymes) & stay up to date on the latest work from our students

Get Started.

You can enrol any day of the year. We are online and study is self-paced, there is no pressure. Enrol when you are ready to start, from anywhere in the world. If you would like to chat or email, feel free to get in touch.

Alternatively get in touch!

Australia: 1300 655 485

International: +61 1300 655 485

More Information: info@thegraphicdesignschool.com

Get a quote: accounts@thegraphicdesignschool.com

Request a Free Brochure

A free brochure with all the deets!

  • Australia
  • Canada
  • Europe
  • New Zealand
  • UK
  • USA
  • South Africa
  • Other
When you sign up for a brochure, we will NOT put you on our mailing list, you will receive an email with a link to download our brochure, that’s it!
By submitting this form, you agree to our Privacy Policy
Request a Callback

Drop your details below and we’ll get back to you.

Others may hound you after you give them your phone number we won’t, we respect you and would never! That’s a TGDS promise. Pinky swear!
By submitting this form, you agree to our Privacy Policy

Request a Free Callback

Others may hound you after you give them your phone number we won’t, we respect you and would never! That’s a TGDS promise. Pinky swear!
By submitting this form, you agree to our Privacy Policy

Request a Free Brochure

  • Australia
  • Canada
  • Europe
  • New Zealand
  • UK
  • USA
  • South Africa
  • Other
When you sign up for a brochure, we will NOT put you on our mailing list, you will receive an email with a link to download our brochure, that’s it!
By submitting this form, you agree to our Privacy Policy

Ask Us Anything!

Hey looks like you caught us in studio hours! Message us now for a quick response!
By submitting this form, you agree to our Privacy Policy
Acknowledgement of Country
The Graphic Design School acknowledges the Traditional Custodians of Country throughout Australia and their continued spiritual connection to land.
We pay respect to Elders past, present and emerging.
Always was, always will be.
RTO Provider № 91706