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Week 43: How to Create a Brand Campaign with Assets

Create your own branding campaign along with campaign assets. We show you how to create a pattern to apply to assets, create illustrations, etc.

Beginner

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This DEX is not for beginners, there is much assumed knowledge. Circle back around to this DEX when you are at an intermediate level.

Intermediate

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We designed our campaign using a bagel so maybe you can design yours using a burger or a hot dog. Choose something simple to start with and follow our instructions to create similar assets for your own brand. For your assets use PSD mockups AND stock imagery.

Advanced

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Design a new logo from scratch. For your assets use PSD mockups and stock imagery. If you are a The Graphic Design School Student or Graduate use your studio photoshoot skills you've learnt from the Module 6 Photography Assignment and feel free to create your own mockups using smart objects in Photoshop.

Time Allocated

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2 Hours for Intermediate: Design a new logo from scratch. Use a mix of free PSD mockups AND stock images.

3-6 Hours for Advanced: Design a new logo from scratch. Using PSD mockups or your photography skills, create 4x of your own unique mockups to present your final assets and showcase within your final campaign.

Design Goals

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Create an asset rich branding campaign.

Constraints

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Use Photoshop for mock-ups and Illustrator for logo and layouts.

Resources

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Software

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  • Adobe Illustrator

    Layers, Mask Tool, Pen Tool, Patterns, Place Link

  • Adobe Photoshop

    Layers, Mockups, Mask Tool, Select Tool, Smart Objects

Upload

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Week 45: Create 3D Designs with Illustrator
Week 44: Social Media Template Design for Clients
Week 43: How to Create a Brand Campaign with Assets
Week 42: Create Beautiful Type Design Editorials for Print and Web
Week 41: Create Beautiful Type Design Editorials for Print and Web
Week 39: Create promotion and brand materials with your own optical art design piece in Adobe Illustrator
Week 38: Create a beautiful image design by merging two images seamlessly together in Photoshop
Week 37: Create your own kaleidoscope print in Photoshop
Week 36: Create a live animation for handwritten text in Adobe After Effects
Week 35: Create an animated pattern of your logo in Adobe After Effects
Week 34: Textile Design - Part 2 Creating Print Textures
Week 33: Get Started with a Basic Animation in After Effects
Week 32: Textile Design - Part 1 Repeat Print
Week 31: Use the width tool to create your Own Curvy Letter
Week 30: Create a punchy typographic Xmas gif, then we show you how to embed in your email signature!
Week 29: Using Adobe Dimension & Photoshop To Create Striking Packaging
Week 28: Draw & Apply your Own One-Line Art to a Mockup
Week 27: Social Media Series: Learn to shoot, style and edit an image for your social media channels
Week 26: Social Media Series: Absolute Beginners Design & Present an Instagram Mockup
Week 25: Create a World Cup animated GIF in Photoshop to promote your event
Week 24: Create a Seamless Pattern in Photoshop and Apply it to Your Mockups - Part 2
Week 23: Create an Identity Using Engraved Effect on Images - Part 1
Week 22: Create a website prototype in Adobe Xd - Part 2
Week 21: Add contrasting light effects to a photographic image - Part 1
Week 20: Create Wonderful Waves with the Twirl Tool
Week 19: Create a Dripping Text Effect in Illustrator
Week 18: Create a live animation for handwritten text in Adobe After Effects
Week 17: Create a Band Artwork using Photoshop Liquify Tool
Week 16: The Best Illustrator Brushes Tutorial Ever
Week 15: Create a Retro Style Surf Poster
Week 14: Create a Corny Holiday Sweater Knit Animated GIF
Week 13: Use Adobe Dimension to create a Perfect Packaging Showcase
Week 12: Create Surreal Compositions in Photoshop
Week 11: Create an Asian-inspired vintage style poster/postcard and ink-effect logo
Week 10: Create Patterns with Photoshop, Pattern Bombing, Apply Patterns to Mockups
Week 9: Layered Effect With Illustrator & Photoshop
Week 8: Gold Typography in Illustrator
Week 7: Stamp Tool & Clipping Mask in Photoshop
Week 6: Envelope Distort in Illustrator
Week 5: Paper 3D Collage
Week 4: Create a Mosaic of Beautiful Polygons
Week 3: Create Your Own Mockup
Week 2: Head Icons Design
Week 1: Hand Lettering in a Shape

Learn More About DEX

Who is this for?
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Whether you are a beginner, intermediate or advanced level designer. There is a brief to suit you. Follow the instructions in the brief to the letter.

How do I submit my work?
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Once you're done upload your image to share. We may upload your image to our new Instagram page, be sure to include your Insta handle (@username) so we can credit you. If you don’t have an Instagram account, you can just type in your name. Leave your details blank if you like.

What is a good size for the images?
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Please make sure your image is of good resolution, it shouldn’t exceed more than 5mb or thereabouts. png, jpeg, svg all acceptable formats. By uploading your image you're giving us permission to publish it.

Can I subscribe to this awesome concept?
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If you would like to receive an email from us each week with the brief and video, be sure to subscribe at the top right of this page. We won’t share your information or be spammy.

What if I want to go further?
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If you love what we do, and think you would like to try your hand at becoming a designer. Check out our courses here.

Can I contribute?
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If you would like to become a regular video contributor, let us know. Even though we offer them for free, we pay contributors. Or if there is a technique that you would really like to learn, email us a visual, and any ideas you may have.

Can I contact The Graphic Design School
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Anything else you need or want to ask contact us at: info@thegraphicdesignschool.com

Can I be a voice of TGDS?
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If you want to spread the good word to your design friends feel free to share this page on social media ;)

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The Graphic Design School acknowledges the Traditional Custodians of Country throughout Australia and their continued spiritual connection to land.
We pay respect to Elders past, present and emerging.
Always was, always will be.
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